In an era dominated by digital connectivity, the rise of cyber-bullying has become an alarming societal concern. This Public Service Announcement (PSA) aims to shed light on the pervasive issue of cyber-bullying, emphasizing its detrimental impact on individuals and communities.
With a campaign by UNICEF South Africa, this candid, fresh PSA creates awareness around the negative/ horrendous impacts of cyber-bullying and the possibly devastating consequences that cyber actions could have on someone else – addressing the need to make people stop and think about this, before hitting the “SEND” button.