Marketing Strategy

What We Do?

We provide a comprehensive roadmap for your product, brand or service to effectively penetrate a market, stay ahead, seize market share or successfully compete in one or several Caribbean territories or any international market from Atlanta to Dubai where you need to promote Caribbean products and services or speak to Caribbean Diaspora. From market entry to market development, we serve as your personal guide through the often complex landscape of consumer behavior, media consumption, communication preferences within the region at any given time for any given sector.

How We Do It

We go beyond the 4 Ps of Marketing (Price, Product, Promotion, Placement) and provide 360° support underpinned by the intel-power of our Research capabilities. We wield our reach and influence to find you exceptional opportunities for dominance and/or partnership in each territory. We especially shine when it comes to Marketing Strategies for the Tourism, Manufacturing, Agricultural and Services sectors. Our multidisciplinary scope gives us exclusives and insights into social and political landscapes that impact your marketing needs.

View Our Work

Do You Need Any Of These?

Market Research

Market Strategy

Marketing Plans

Market Entry Strategies

Brand Strategies & Visual Manifestos

Traditional Print Media

Radio & Television Production

Out Of Home (OOH) & Guerilla Marketing

Social Media Marketing

Event Planning & Implementation

Promotions & Brand Encounters

Sponsorship Solicitation & Management

Export Support

Advertising Campaigns

Client
Feedback

The support from Accela which began before we opened our doors, has significantly added value to our transition allowing our brand to very quickly and solidly achieve a warm place in the hearts of many across the ECCU and St Maarten.

Managing Director

Republic Bank EC Limited

With the formidable task of changing deeply entrenched, negative attitudes towards the Tourism Industry. They delivered a Tourism Awareness Program that was so comprehensive, multi-tiered and effective at a grassroots level.

Director - Saint Lucia Tourism Development Programme

Ministry of Tourism

The Saint Lucia Chamber of Commerce is proud to not only have awarded Accela with several business awards but to avail itself of the agency’s services for its Competitive Linkages Project and our Youth Business Trust initiative.

Executive Director

Saint Lucia Chamber of Commerce Industry & Agriculture

We thank Accela for the conceptualization and execution of the Bank of Saint Lucia Land Loan Campaign which was initially intended to be 3-month campaign from August 2010 but due to its success, was extended to the end of the year.

Senior Manager, Marketing and Corporate Communications

East Caribbean Financial Holding Company

Accela responded quickly with ideas and suggestions, and walked us through the next steps working with us virtually. They guided us through the many evolutions of our name, our logo and our presentation package.

Managing Partner

DNA Business Management Solutions

They started the rebranding process with extensive desk research and stakeholder consultations. However, it was their global competitive analysis that amazed us. By the end of that process, we had a solid grasp of where our country was positioned in the global investment marketplace, and what our USPs were.

Marketing and Communications Manager

Invest Saint Lucia

We are extremely appreciative of Accela’s involvement in our evolution as a financial institution and we recommend them wholeheartedly to any client who wants more than just style but substance to their branding.

Deputy General Manager

Jannou Credit Union

Co Funding provided by the 11th EDF Regional Private Sector Development Programme Direct Support Grants Programme. The views expressed on this website are those of the author(s) and do not reflect those of the Direct Support Programme.