Branding

What We Do?

We treat brands like living, evolving, entities that speak to and have intricate relationships with your customers and the wider market. They are an extension of you and your core values. We take care of your brands the way a five-star spa takes care of your mind, body and soul. Whether freshly birthed or hundreds of years old, we will dive deep into your brand’s DNA and extract its true meaning and relevance right now to market.

How We Do It

We go deep! Your brand story, your brand DNA, your brand personality and life cycle are all thoroughly examined through intensive research, executive interviews, focus groups and more. From this solid foundation comes your visual, audio, conversation, engagement manifesto, supported by as much PR and Advertising you require to make it gain traction.

Do You Need Any Of These?

Brand Research & Analysis

Brand Conceptualization

Brand Manifestos

Corporate Livery Design

Brand Metamorphosis (Rebranding) Support

Brand Retreats

Brand Embodiment Activities For Employees Brand Launches

Brand Campaigns

Client
Feedback

The support from Accela which began before we opened our doors, has significantly added value to our transition allowing our brand to very quickly and solidly achieve a warm place in the hearts of many across the ECCU and St Maarten.

Managing Director

Republic Bank EC Limited

With the formidable task of changing deeply entrenched, negative attitudes towards the Tourism Industry. They delivered a Tourism Awareness Program that was so comprehensive, multi-tiered and effective at a grassroots level.

Director - Saint Lucia Tourism Development Programme

Ministry of Tourism

The Saint Lucia Chamber of Commerce is proud to not only have awarded Accela with several business awards but to avail itself of the agency’s services for its Competitive Linkages Project and our Youth Business Trust initiative.

Executive Director

Saint Lucia Chamber of Commerce Industry & Agriculture

We thank Accela for the conceptualization and execution of the Bank of Saint Lucia Land Loan Campaign which was initially intended to be 3-month campaign from August 2010 but due to its success, was extended to the end of the year.

Senior Manager, Marketing and Corporate Communications

East Caribbean Financial Holding Company

Accela responded quickly with ideas and suggestions, and walked us through the next steps working with us virtually. They guided us through the many evolutions of our name, our logo and our presentation package.

Managing Partner

DNA Business Management Solutions

They started the rebranding process with extensive desk research and stakeholder consultations. However, it was their global competitive analysis that amazed us. By the end of that process, we had a solid grasp of where our country was positioned in the global investment marketplace, and what our USPs were.

Marketing and Communications Manager

Invest Saint Lucia

We are extremely appreciative of Accela’s involvement in our evolution as a financial institution and we recommend them wholeheartedly to any client who wants more than just style but substance to their branding.

Deputy General Manager

Jannou Credit Union

Co Funding provided by the 11th EDF Regional Private Sector Development Programme Direct Support Grants Programme. The views expressed on this website are those of the author(s) and do not reflect those of the Direct Support Programme.