Strongbow needed to stand out in the market that was saturated with similar products. Their budget was very limited when they approached Accela Marketing for a solution.
We came up with an innovative Bar Activation thrust that also included the in-traffic interception of consumers driving on the road and giving them non-alcoholic Strongbow refreshments and invitations to the events at the bars where the alcoholic Strongbow SKUs would be promoted.
Very simple yet aesthetically impactful designs were used to transform the bars into an apple-themed, seductive and sophisticated hang out with a Caribbean theme.
%201.svg)
