Event Management

Saint Lucia Booth - Groceries Innovation Canada

The Problem

Several Saint Lucian manufacturers were invited to exhibit at Groceries Innovation Canada 2014, at the Metro Toronto Convention Centre. GIC is the single largest annual trade show for the grocery featuring over 500 product exhibitors on its 100,000 square foot trade show floor.

The Strategy

How on earth were we going to help our Saint Lucian manufacturers stand out? A captivating concept theme called “Satisfy Your Senses” with eye-catching designs of printed and promotional material and a booth that was tactile, full of living flora, scents, textures, tastes brought the colors and flavors of Saint Lucia to life.

The Solution

We found distributors for three of the six exporters that and won Runner Up for Best Display!

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