Introducing a new foreign investor and large resort project requires a certain degree of delicacy and awareness of the people who will be impacted the most by the project. While at the same time, the investors must be satisfied that they are not only welcomed but that a productive, cooperative partnership is secured and their brand has a place on the island. This was the case with Chinese firm Caribbean Galaxy Real Estate Ltd, parent company of the developer of The Canelles Resort, two luxury branded all-inclusive resorts together with Canelles Oceanfront Apartments on a 160 acre-site in Canelles Bay, Micoud. In attendance would be the Vice President of Galaxy Group, Saint Lucia Prime Minister and Ministers from several Ministries, as well as Government Agencies such as the Citizens By Investment Programme and Invest Saint Lucia.
Accela mobilized a core team of the island’s best suppliers in the events industry along with its own internal team. Detailed specs, plans, scheduling were drawn up and the company immersed itself in ensuring all of its designated teams were fully prepared and managed.
Careful crafting of a warm and welcoming theme reflected in the program and speeches the agency wrote for the Ministers and Invest Saint Lucia CEO and the press kits for the media. The less splashy details such as site preparation, event items and setup, multimedia equipment, props, server uniforms, décor, seating, identification, branding, restrooms, etc.), staffing and hospitality, security, transportation and logistics while following stringent protocols for Government officials all contributed to the seamless delivery of the overall theme. The Vice President applauded the perfect execution of the event which got full media support (press releases, video news releases to spread a positive message about the opportunities of the investment.
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